Adventures In Design

Shop Talk is here so go get your drum and start banging because it's another classic episode with Mark and Billy. This week The Godfather of AID and your favorite podcaster pivot back and forth between the creative struggle and the mental struggle just waiting outside your doors. When you're cranking away at your desk you're bombarded with questions about the direction of your career, the direction of your latest piece, and the how that all relates to the direction of your bank account. Once you swivel out of your chair and join the rest of the world there is an entirely new set of questions to wrestle with regarding other people's dilemmas that will one day be knocking at your own door. Take a moment to collect yourself and make some sense of it all as Adventures In Design is here to help you make sense of at least a few of these troubling issues that are keeping you up at night. Antics sort of ensue.

Talking Points

  • A good man with a bad deed. 
  • Making room at Delicious with a sale and a scoop on the rebrand on Secret Panel. 
  • Perceptions of a leader and in house branding for professional sports have a conference. 
  • A fresh page out of the Book Of Baumann on looks and interiors. 
  • Connecting the dots on Trump's safe target and how it relates to other injustices that may or may not affect you yet. 
  • Distractions from the real issues and the nonstop marketing machine you're a part of. 

Circle Of Trust Talking Points

  • Help yourself by helping others. 
  • What's in your head versus what's on the page and the ecosystem of the business world. 
  • How far away are you from losing it all?
  • Support systems and savings. 
  • Learning compassion for your fellow man. 
  • Passing the real ninja test. 
Direct download: AID621I.m4a
Category:Art Design -- posted at: 12:00am PDT

If you use cacti or soft serve as a spell check strategy then this episode of Hammer Time is for you. If the summer sun's relentless rays have you racing into that Dirty Aquarium Window DQ for a trademarked treat then the seventh Hammer Time is for you. If you're on the fast track down the road to betes you guessed... this Hammer Time is for you. Mike, Mark, and Tavo enter a competition so fierce that sixteen enter and only one may leave, The Blizzard Battle Royale. In this showdown for the crown at the queen the boys pit flavor against flavor to determine this summer's chilled champion that flip your whole world upside down faster than the dessert's their judging. Cure those summertime sadness blues and sit back with your king sized crew of Dessert Boys that will keep you entertained with stories and potential tattoos across this epic showdown of sweet items mixed with ice cream.

Talking Points

  • Life in glass houses that blow up A/C units. 
  • Counting Rollins' money for him, a Mexican Maxwéll ad, and the Travis Barker effect on society. 
  • Dunkirk for breakfast. 
  • Eighty percent more or business class the Brickey way and the best reason to cancel a credit card. 
  • The Blizzard Battle Royale begins. 
  • Three of the worst candies, old people confections, and the coveted corner piece. 
  • Who is the all time executioner of sweet items?

Circle Of Trust Talking Points

  • #theroadtothebetes
  • Cultural divides, food adultery, and existence without a head. 
  • Hammer's Turtle. 
  • The Zero Bar, Skor, Payday, and Thurgood Jenkins only friend. 
  • Ice agents in the court once The Southern Lawyer shows up. 
  • A "would you rather" that you'd rather not. 
Direct download: AID620i.m4a
Category:general -- posted at: 1:30am PDT

We've always known The DKNG Show is a gift that keeps on giving but that's especially true in this latest chapter because it's Christmas In July! Not only do we once again get an in depth exploration of every project Dan and Nathan have worked on over the last two months, but Mark and the boys are announcing some special AID Giveaway winners all episode long. Chapter Ten is jam packed with work chronicled from concept to final product ranging from beer cans to printed posters and everything in between. Huge clients like Calloway, Mondo, and Almanac Beer Co. put their brand in the very capable hands of DKNG and we get the opportunity to learn from two modern day legends as they tell us how they work on a project from every angle. Christmas In July gets everyone's excitement at an all time high and that's bound to attract the attention of a few characters to drop in so listen close to an adventure filled with giveaways, graphics, and some surprises you have to hear to believe.

Talking Points

  • Seasonal Ingredients that dictate product releases. 
  • Tropical Space sketches with astronauts, Space Shamus, and the palm trees that got cut. 
  • Limited visibility of flat artwork put on a round can. 
  • Setting up a Screens N' Suds poster companion piece with a few different players. 
  • The value of a return client and the long lasting relationships that business owners respond to. 
  • Work so precise it looks like you didn't even do it. 
  • Documentation or interpretation?
  • Translating DKNG's work into the enamel pin game and getting past the solid lines to the stamped process. 
  • Working with the Alamo Drafthouse to create more limited merchandise for Homecoming's release. 
  • Parlaying one project into many. 
  • Visiting the set of the holiday hit Hendry Alone and a drop in from Hannakuh Steve. 

Circle Of Trust Talking Points

  • Calloway comes to DKNG for a series of golf inspired posters starting with the British Open. 
  • Composing the winning pose.
  • Free form geometric sketches of the hardest part that act as the game plan. 
  • Staying on track with fresh eyes, choosing the best printing technique, and the key to capturing someone's likeness. 
  • Putting your thumbprint on a portrait. 
  • The promotional aspects of the project laid out from the get go. 
  • A challenge to create an alternate illustration style using vector shapes and avoiding image trace or other filters. 
  • The "I am Group" workflow, Revision Eyes, and finding the value for process videos. 
  • The design decisions behind strong sellers in repeat markets. 
  • Legal restrictions on landmarks and hinging your success on other people's IP. 
  • Reinventing your merchandise to stay relevant in the poster scene circuit. 
  • Irreplaceable face to face interactions with your customers and fans.
  • Diversification and not letting nostalgia affect your business decisions. 
Direct download: AID619i.m4a
Category:Art Design -- posted at: 1:22am PDT

Bang the jar and book your ticket to the Philippines as Mark and Billy open up what Design PIckle is all about. Whether you feel threatened by their low monthly retainer or laugh at their low quality of work, it's worth examining the business model behind the latest attack on design at large. From their up front infrastructure to their stock photography testimonials, understanding how Design Pickle works is a tool for you to determine the value behind what you do as a creative professional. Later on, Billy lets us in on what it's like to work for Phish and Mark takes us over to Kloc's Corner where the boys answer some questions by uprooting some of the whys behind their answers. Antics ensue.

Talking Points

  • Alex Jones in Bon Iver, the AID Slack Channel, and a Pro Trump run in at D23. 
  • Explaining the business model of Design Pickle. 
  • Russ Perry and quality control on marketing. 
  • The infrastructure that gives Design Pickle a leg up over other designers. 
  • Email, Jars, and pickling it. 
  • Who is Design Pickle's target market and the problem this poses for Freelancers?
  • Gambling with retainers. 
  • Separating yourself from the herd and carefully chosen verbiage. 
  • Mark uncovers fake client testimonials by recognizing stock photos of "April."
  • Leading by example and letting go of clients who won't get who you are. 
  • Morality and outsourcing to the Pickle with ten of your friends. 
  • The difference between Russ and Us. 
  • Finding the proper course of action. 

Circle Of Trust Talking Points

  • Posters based on geographic locations, lions that are too rasta-esque, and drippy owl caves on foreign planets. 
  • Supporting drug culture through song structure. 
  • Pushing your work to the next level and a cost analysis on choosing your battles. 
  • Starting with why. 
  • Family responsibilities, selfishness, and trying to have it all. 
  • Partnerships, percentages, and progress. 
  • Combining your talents and your beliefs. 
  • The left eats itself. 
Direct download: AID617i.m4a
Category:Art Design -- posted at: 12:00am PDT

When your summertime sadness starts creeping in, it's time to fall back on your friends to get through your darker days... and not many are darker than Dylan Garrett Smith. It was the heart of winter last time we checked in on our hypothetical COT Employee and Mark is back to kick the tires and see how his plans are holding up. Fragrances, Fine Art, and Photography fill up today's interview as well as the heart to heart moments we have come to expect when these two get together. There is a lot to learn from Dylan's drive and determination that he makes seem so effortless, but don't forget he is putting in the time and it is all starting to pay off with his full schedule and dream projects closing in on completion.

Talking Points

  • Specialized design and Dark Nature at Last Rites. 
  • Sticking to your six month plan even when you're inundated with work you want to do. 
  • Dedicating yourself to the concept of you and chomping at the bit to do your own projects. 
  • Setting up your dungeon whole ass to become a print powerhouse. 
  • Pushing forward with fragrances and flexing some different creative muscles. 
  • Complacent to lazy to resentful and the many dangers of working for yourself. 
  • Summertime sadness creeps in. 
  • Low Spirits and romanticizing the past. 
  • The Healthcare Battle, the Free Press, and the protester just there to throw a Molotov Cocktail. 
  • The bad asses who are standing up and fighting back for their own health and well being. 

Circle Of Trust Talking Points

  • Creating your own photography for packaging design to smooth out the process. 
  • Social media strategies and the reason for repeating imagery. 
  • Scheduling that makes sense and that billionaire follow. 
  • Ticks where they don't belong. 
  • Buying skulls for Big Rick. 
  • Real life Circle Of Trust Meetups and making instant friends. 
  • Coming to grips with other people's mortality instead of your own. 
  • Exit strategies, processing random life events, and relativity. 
Direct download: AID616i.m4a
Category:Art Design -- posted at: 12:00am PDT

It's time to revise how you think about design from a globe spanning team so confident in their work they don't allow revisions at all, The Forefathers Group. Kick Frankenstein-ing to the curb with Jonden, Matthew, and Emir as they walk us through how they approach telling a brand's story and how they have separated themselves in an undercutting, self-sabotaging market overflowing with designers willing to bend the knee to the whim of any client who thinks they know better. The Forefathers Group holds fast to a set of design principles that reflect their respect for the craft of creation that their body of work so perfectly exemplifies. It's so rare to hear a story like theirs and one we all need to remember to take back some of the dignity and reverence that we all know design deserves. Whether you met them at Creative South, followed them when e-cards were still a thing, or use their digital action sets, you need to hear what The Forefathers are up to now.

Talking Points

  • The power of the internet and Every Time I Die brought The Forefathers Group together from across the globe. 
  • Learning a division of labor the hard way. 
  • The responsive brand board that shows the whole universe being built. 
  • Flourishes, balance, and using all your pieces to effectively tell a story. 
  • The Declaration behind limited revisions and controlling client interactions for the best result. 
  • Website design in a post-Squarespace world that developed a premium tier. 
  • Taking your punk rock mentality into uncharted territory. 
  • Giant cups and concentrates. 
  • The saturated design market that undercuts and copies itself. 
  • Pinning down industry pricing. 
  • What it's like to work with the pros and Dribble's widespread effect on design. 

Circle Of Trust Talking Points

  • The Pro Path that separates you from Three Thirty Jones. 
  • Diving deep and bending the rules to arrogantly say "I told you so."
  • Multiple income streams and the pros of digital content over physical. 
  • Side hustles, life preservers, and the Whorefathers. 
  • New team members on the horizon, the heavy toll of increased responsibility, and accounting for accounting. 
  • The real Emir. 

TEAM SCARY EMIR / ANTI CHURCH EMIR

Direct download: AID615i.m4a
Category:Art Design -- posted at: 12:00am PDT

Featuring an all new introduction with Mark and David breaking down how this episode rose through the ranks to be one of the Best from 2017 (so far).

Start Today - Music Business Inspiration Podcast

On the first episode of Start Today co-hosts Mark Brickey and Biggie breakdown the 1989 Gorilla Biscuits track “Start Today” and go line by line trying to fully understand the songs greater meaning and influences that it had on their lives. However, before we get to breaking down the walls of this inspiration, first Mark provides a rich audio documentary explaining the influences, origin and history of the short lived New York Hard Core super group the Gorilla Biscuits. 

Talking Points

  • Controlling your temper, not blowing up like you used to and realizing work isn’t worth getting mad over. 
  • Understanding that you’re never too old to hangout and the importance of finding your tribe. 
  • Location, location, location, where you are plays a huge part in how you play. 
  • Staying one step ahead of your current career and always planning for the next big thing. 
  • Not just working hard, but working hard toward a focused life plan. 
  • Procrastinating solves nothing, only creates more work. 
  • There is no seniority in the arts, which leaves zero room for laziness. 
  • The importance of movement, keeping moving to keep surviving. 
  • Trusting your gut, you always know what’s right. 
  • Put in the hours, it will always show in the work.
  • The importance of saying sorry face to face. 
  • Time is your enemy, friend and greatest love. 

Circle of Trust

Mark talks about his lessons learned from both the song Start Today and the creating the first podcast episode. As well as plays audio that didn’t make the final public cut. 

Direct download: AID574-BO17i.m4a
Category:Art Design -- posted at: 12:40am PDT

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