Adventures In Design

We've always known The DKNG Show is a gift that keeps on giving but that's especially true in this latest chapter because it's Christmas In July! Not only do we once again get an in depth exploration of every project Dan and Nathan have worked on over the last two months, but Mark and the boys are announcing some special AID Giveaway winners all episode long. Chapter Ten is jam packed with work chronicled from concept to final product ranging from beer cans to printed posters and everything in between. Huge clients like Calloway, Mondo, and Almanac Beer Co. put their brand in the very capable hands of DKNG and we get the opportunity to learn from two modern day legends as they tell us how they work on a project from every angle. Christmas In July gets everyone's excitement at an all time high and that's bound to attract the attention of a few characters to drop in so listen close to an adventure filled with giveaways, graphics, and some surprises you have to hear to believe.

Talking Points

  • Seasonal Ingredients that dictate product releases. 
  • Tropical Space sketches with astronauts, Space Shamus, and the palm trees that got cut. 
  • Limited visibility of flat artwork put on a round can. 
  • Setting up a Screens N' Suds poster companion piece with a few different players. 
  • The value of a return client and the long lasting relationships that business owners respond to. 
  • Work so precise it looks like you didn't even do it. 
  • Documentation or interpretation?
  • Translating DKNG's work into the enamel pin game and getting past the solid lines to the stamped process. 
  • Working with the Alamo Drafthouse to create more limited merchandise for Homecoming's release. 
  • Parlaying one project into many. 
  • Visiting the set of the holiday hit Hendry Alone and a drop in from Hannakuh Steve. 

Circle Of Trust Talking Points

  • Calloway comes to DKNG for a series of golf inspired posters starting with the British Open. 
  • Composing the winning pose.
  • Free form geometric sketches of the hardest part that act as the game plan. 
  • Staying on track with fresh eyes, choosing the best printing technique, and the key to capturing someone's likeness. 
  • Putting your thumbprint on a portrait. 
  • The promotional aspects of the project laid out from the get go. 
  • A challenge to create an alternate illustration style using vector shapes and avoiding image trace or other filters. 
  • The "I am Group" workflow, Revision Eyes, and finding the value for process videos. 
  • The design decisions behind strong sellers in repeat markets. 
  • Legal restrictions on landmarks and hinging your success on other people's IP. 
  • Reinventing your merchandise to stay relevant in the poster scene circuit. 
  • Irreplaceable face to face interactions with your customers and fans.
  • Diversification and not letting nostalgia affect your business decisions. 
Direct download: AID619i.m4a
Category:Art Design -- posted at: 1:22am PDT